There's a number of enchanting moments, and Alice is sweet to the eye; she is also lovely in battle costume and battle movement; the hatter is at times fun (my favorite moment, also the saddest, is when exclaiming how good it would be that he dies looking good); the evil queen is the most interesting of all, despite the fact that her deeds are at times too evil to swallow (e.g. her usage of an animal as a golf ball, or her castle being surrounded by heads she severed). The movie however feels rushed and the characters underdeveloped.